Subject: Keep Your Property Competitive While Protecting Your Income
Dear [Owner Name],
We're excited to share an important enhancement we're making to your property's booking strategy.
As your property manager, our responsibility is to maximize the long-term performance of your asset. That means continuously adapting to changes in traveler behavior, booking platforms, and market conditions to ensure your property remains competitive.
Traveler expectations have fundamentally shifted.
Guests now increasingly filter for flexible cancellation options before they ever compare properties, meaning listings with rigid policies may never get the chance to compete. Across OTAs and direct booking channels, flexibility has become a meaningful competitive advantage, driving higher search rankings and stronger conversion rates.
Historically, offering that flexibility came with a costly tradeoff: greater exposure to last-minute cancellations and unpredictable income. That's exactly the problem our new strategy is designed to solve, so your property can compete for every booking opportunity without sacrificing income reliability.
Starting on [Date], we are introducing enhanced cancellation flexibility for travelers. This update allows guests to receive a refund for cancellations made at least X days prior to their check-in.
[For website opt-in only]: Travelers can select a flexibility option on the direct booking site at checkout.
[For embedded only]: This change ensures guests automatically benefit from enhanced cancellation flexibility across all online travel agencies and booking channels.
[For opt-in AND embedded]: This enhancement ensures travelers automatically benefit from greater flexibility across all OTAs with the added option to select these flexible terms through our website at checkout.
This enhancement helps ensure your property remains competitive across the channels where travelers are searching and booking today.