Strategic Shift to Flexible Booking: GoRoam Partnership & Website Action Plan
To: Marketing & Revenue Management Teams From: Management Date: November 16, 2025 Subject: Pivoting Our Core Offer to "Worry-Free, Flexible Bookings"
This document outlines a fundamental shift in our company's core value proposition. We are moving from a price-focused strategy ("best rates") to a value-focused strategy centered on booking flexibility and peace of mind.
To enable this shift, we have partnered with GoRoam, an insurance provider that protects our booking revenue, allowing us to offer guests a flexible cancellation policy without taking on the financial risk.
Our new marketing message is simple and powerful: Book with ROAM Vacations, Worry-Free.
This is a proactive, data-driven decision to increase market share, drive higher revenue per listing, and establish a significant competitive moat in the ROAM market.
This decision is based on extensive research into market trends and the strategies of top-performing vacation rental management companies.
Market Data is Overwhelmingly Clear
The modern traveler demands flexibility. Price is no longer the only deciding factor; certainty and peace of mind are paramount.
By not offering a clear, flexible policy, we are being filtered out by the majority of potential guests before they even see our properties.
The Industry Leaders Have Proven the Model
We are not experimenting. We are adopting a proven, winning strategy. Evolve, a company managing over 29,000 properties, made this exact shift and their results were staggering:
Top performers like Evolve, The Top Villas, and Beach Retreats FL have all made flexible cancellation a core part of their offer. They are not just offering it; they are leading with it.
The GoRoam Advantage: The How